There is a lot of debate on current business challenges after Parle comment. But just think how much of this is connected to market recession? Or is it just business model changes / innovation that is required?
Refer my few cents on the same.
Just a stroll around in DMart and you can see hundreds of biscuit brands and options, so why would anyone choose Parle? Not that I am a critic of Parle, but just a question.
Price: coz its cheap? INR. 5 or so. No Boss – customers perspectives are changing. My house help now a days buys Good Day, and justifiably so. The disposable income with people is increasing. They can do at least this much for their kids, who also watch TV and are under peer pressure. Thanks to the ever widening scope of social media.
Britannia stock is at 52 week high – while Parle faces a business challenge. I am aware that this is not a fare comparison, but still.
When Maruti India’s biggest car maker faces a car sales drop, do we assign all the fault to market scenario?
This is the same time when the newly launched – Hyundai Venue, MG Hector, Kia Seltos, TATA Harrier, Mahindra XUV 500 had bumper bookings. All cars above INR 10 lacs. What does Maruti have to offer in this segment – same old Breza?
So is it cheap that customers are looking for? Is cost really a factor?
Look at parachute coconut oil, they have come up with so many variants (value adds) Jasmine hair oil, Ayurvedic, Organic, virgin, etc. A simple one costs approx. INR. 150/Lit. Coconut oil at double the rate of Petrol. I mean hats off and Variants cost is much higher.
Is cost really a factor?
I guess not. The companies should Wake Up & Smell the Coffee.
They should
- Start reading customers more.
- Understanding the need.
- Address the concerns and bring in innovative solutions.
In short LEAD the CHANGE……..or PERISH.
beyondobvious.in 
Looks a good post and logical view
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