5 Essential Life Skills for Success and Well-Being

In today’s cut throat world all of us are driven by success and each one of us wants to climb the corporate ladder to the top as fast as possible. Rightly so as the world is judging you by every minute, every second, every post and every story. The peer pressure in today’s world is the biggest killer – like it or not. While we all chase the so-called success, the bigger car, the bigger flat, club memberships, etc. we are unaware about the price we pay for being there and doing that.

While this mirage that we chase is illusive and can vanish with a blink of an eye. I suggest to build a more concrete foundation to remain afloat in today’s dynamic, ever-changing world. Here are a few virtues, I feel will help you build that foundation. While the list is not exhaustive, it can be a good starter.

PERSONAL FINANCE:

While finance play’s a major role in success, I am sure that many do not have an understanding of managing money. I have talked to many young, middle aged, Junior, Senior people in good positions and yet have no grip on how the money works. Unfortunately, this most important life skill is not taught in any formal university. I am not an expert in this domain but I am sharing my acquired knowledge on the same.

You be in any position, stage or elevation in your career, your savings or investments are the only reality. Not your CTC, not your bonuses, not your possessions. So, when you are in your hay days keep aggressively investing. I would only highlight points that you should be considering on personal finance to save yourself from the landmines.

  • Build a 3-month salary as your contingency fund. This is the first priority, your safety net.
  • Take a Term Insurance & Health Insurance at the earliest. At early stage this looks to be wastage but I personally believe that safety should be an important priority. In today’s world a simple hospitalisation could need lakhs and that derails your progress.
  • Do not fall prey to quick rich schemes, speculative trading, lottery, etc. Wealth is made with calculated risk; blunders are made when you rush to take risks.
  • Keep focus on your needs – question 3 times for any buy which is more than 10% of your monthly salary. I do not advice to be a miser but surely practice discretion.
  • Never go beyond 30% of monthly salary for Total EMI’s even if the eligibility is 55+%. This will keep you in safe zone for any mishaps. Life is very uncertain; it hits when it’s least anticipated.

This is not an exhaustive list and if you have any additions, please feel free to share in the comments box.

HEALTH:

Though this comes second in my list, its not the second priority. One should always keep health as the outmost priority. And by health I do not only mean physical, this should cover physical, mental, social, etc. while discussing with quite some professionals I realised that stress is rapidly becoming a buzz word. Whether it is because of job timings or politics at work or peer pressure, the reasons are many but result is one Burn Out. Now we might not be able to dodge these issues but we can surely find a way through them to safe guard our mental sanctity. Now I am aware that there is no One size fits all solution to this. But let’s have a look at a few pointers that work for me in managing myself.

  • Try keeping yourself away from one-to-one comparison. E.g. He and I were at same level now look at him / he was my junior in some company and now he is at this position / he owns a penthouse or specific brand car or his kid’s study in ivy league college or he has expensive club membership. All these are just pressure builders. No one knows the other person’s journey yet everyone just compares start to current situation. Refrain from the same and you will be very happy. There are no free lunches – if you achieved something you surely sacrificed something. I strongly believe that Life is a Great Leveller.
  • Learn to say NO. Very often the reasons of our own anxiety are our own decisions. Do not expect life to be fair – it’s not. You have to figure out your priorities and say NO to what does not fall in that list. We keeping saying yes to all some times motivated by the raise or promotion, sometimes driven by the fear of losing the job or any other vulnerability. But future is very uncertain. You can only control present so do that. Do what needs to be done today.
  • Keep some time for Self-Growth & Family. Learn from kids, they are always happy when they are doing things that they love, with people they like. Human needs are very similar. Prioritise family time and self-time. Even a small walk in the park with your partner or best friend relieves the tension of entire week. A small chat with some one you love to talk to will refresh you. Find things that Re-Charge you and the keep repeating them.
  • Another action that breeds stress is living too much in Past or Future. Refrain from the same. A study by Cornell University suggests 85% of things we worry about never happen in real life. You also can not change the past. So, take one step at a time and stay in present. If you analyse your past, you will find only regrets. Remember the famous dialogue of Morpheus from Matrix Reloaded when they come out from meeting the trafficker of information Merovingian “Whatever happened, happened and could not have happened any other way”. Trust the Universe.
  • Remember “Action Defeats Stress & Anxiety. Stress & anxiety feed on lethargy”. So, stay active. Whenever you feel that you are getting stressed or anxious, pick yourself up and go for a run or walk or hit the gym or play with kids, etc. Do some activity – this will keep you healthy both physically and mentally.

SKILLS:

We all get paid for the skills we attain over life time, not for the degrees or positions or possessions. We all are paid for what value we bring to table. Whether its job or business or any other engagement. Way of payment can vary, the currency could be money or attention or respect or etc. but if you do not add value, you will be sidelined. What is important is staying relevant in current times.

  • As you age and move up the ladder, the best skill you can attain is to Unlearn & Relearn. World is changing fast and it is a lot of work to stay abreast if you carry the baggage of your old thoughts, old ways, and rudimentary thinking. Get rid of what does not suit today’s requirements, make space for new, learn what keeps you aligned with today’s world.
  • Study the people in positions you want to be in. Their job responsibilities, demands of their jobs, there skills, there schedules and try working along those lines. Learn what you do not know, unlearn whatever is not needed. Often times when we look from below, we feel the jobs at the top are quite easy, but its not that way. As they say “Heavy lies the head that wears the crown”. Respect the position – you cannot achieve what you despise, instead grow your knowledge, attain the needed skills, be worthy without the title and it will come to you.
  • Normally we have a habit to cursing the younger generations but that has not helped. It did not help when we were the younger generation and it will not help even today. So, get used to the norm of new replacing the old. Be the guide you never had, to this young generation. You have your skills they have their agility. Try channelling this in the right direction. Be the mentor not the Boss. The Organisations will crave you and your colleagues will love you. It does not take much effort to understand others and align accordingly.

COMMUNICATION:

Humans become the most dominant species on earth due to communication. But in current times its more imperative to hone and sharpen this skill. While there can be a completely new blog on communication, its types, its impacts etc. But here I will just focus on communication in broader sense. While I will not delve in the written communication as reading will help you in getting it better, I would like to focus on inter-personal communication.

You may be a genius but if you are unable to have a conversation with others, you will be left to dry. So, make yourself conversant with ways of interactions with others. Conversations at different level have to be different, you can not discuss same topics with kids as you do with teenagers or your age people or the elderly. So just focus on following aspects:

  • Be conversant of the current events – you do not need to follow the same to the T. But be conversant. Whether its Cricket or Wimbledon or Politics or Geo-Politics, stay abreast with latest happenings.
  • Conversation is best when it happens at the level of the one you are having it with. If its kids, it should be as it happens between to kids, when it is with the Business Leader it should be like two business leaders are talking.
  • 3 aspects are very important in interpersonal communication. Topic, Expectations, Responsibility. Communication should always address these. What is topic of discussion, what are your and others’ expectations and finally what is the action plan with responsibility and timeline.
  • Communication has to be assertive and all encompassing. It should address everyone involved & their needs in the communication.

You can surely have some more points in this and I would love to hear them in the comments box. Please feel free to add your experiences.

Last but not the least

GIVE BACK:

We all take a lot from others, our society, our relatives, mother earth, etc. but we often postpone our give back. Focus on your contributions to all of these. Whether its your time or monetary or influence, etc. in whatever way you can give back you should. Even the smallest act of kindness like donating the old toys to road side dwellers or donating groceries to an old age home or spending time with the elderly in a park, etc. whatever suits you will be welcome.  World is drifting apart due to technology and speed of lives; we tend to forget that we also will grow old and we also would be in need of support. So, while you can contribute – do so. It also keeps you light and humbled. We always feel our troubles are bigger than the world, this gives you an opportunity to know other people and their struggles up close. This will also bring you calm and you might just start appreciating what you have.

So, just to reflect on what we discussed: to have a wholesome life one can focus on remaining healthy physically and mentally, attaining requisite skills to stay relevant, have strong control on the personal finances, work on bettering the communication and practice giveback.

Hope this article helps you improve your quality of life.

Please do comment on what impact this has had on your life.

5 SUCCESSFUL BUSINESS STRATEGIES

Strategy by definition means: A plan of action designed to achieve a long term or overall aim.

Every organisation defines there strategy for business and while some fail many succeed at it. So what is the difference? Difference is highlighted in below Quote perfectly:

Above all, Success in business requires two things: a winning competitive strategy & superb organisational execution

Stephen Covey

In this article I will take you through the examples and details of some strategies but first let’s just simplify the Strategy into 5 broad categories:

  1. Product based: In  this the Product is the centre of strategy.
  2. Customer based: Customer Experience / requirements at the centre.
  3. Idea / Concept based: Basically a Gap in Supply – Demand / Demand creation is at the centre of strategy.
  4. Demographics based: A certain region / class / age etc. is being focused in this Strategy.
  5. Competition: Targeting competition and its products to highlight your products / offerings.

Now lets dive in to details in each of these categories:

PRODUCT BASED:

 This is for both the Product & Service. Here the main focus is on developing the Product or Service that bridges the gap between the demand and supply to make a strong business case.

Let’s talk about IKEA – there moto has been to create a better every day life for masses. They have variety of quality products which are functional, budget priced, stylish. So they managed to find a niche for themselves and developed a product / brand to serve and monetise.

On service front, we all know a lot of apps in this category – food delivery, shared cabs, radio cabs, logo design, etc.

To discuss about an innovative idea is a small company Dunzo. In layman’s language they are the local courier, minus the disadvantage of dropping the package at the courier shop. They found the pain point and provided an end – to – end solution. Pick-up and Drop packages and that too at a reasonable cost. My daughters school book set was delivered by Dunzo during the last phase of lock-down. They not only deliver documents but cakes as well.

In here the Product Idea is in front of every ones eyes, but the main aspect is finding the Gap and then executing the delivery strategy that is most important.

CUSTOMER BASED:

On a regular basis we find companies launching products, competing in markets, beating the competition & winning the sales – this is typical Product based strategy. Another strategy is Customer Based (I call this a copy-cat strategy). You do not need to be innovative, you just need to have money power to buyout or a strong team to replicate the product.

Microsoft has pioneered this game by far, than any other brand. Its simple for them, let some one do the effort of product launch, testing the market, troubleshooting, etc. Once the product is established, MS will either buyout the company / launch a similar product.

Right in the start they bagged a order from IBM for the operating system, then acquired a small company Quick & Dirty Operating Systems (QDOS), modified there OS to make MS-DOS.

Excel was influenced by VisiCalc & Lotus 1-2-3. Word was heavily similar to a popular software Word Perfect. Powerpoint was acquired from a small San-Fransico company.

To dethrone a popular browser – Netscape, they licensed a browser from Spyglass.

X-Box – Sony Playstation / Nintendo.

There are many such examples. Currently they are focusing on Google with MS team sitting right in Bay Area, in backyards of google.

With its base product the Windows ruling the PC market – they have a strong platform for cross selling. Look at MS Team’s a competitive product to Webex, they are offering it with MS Office as a bundle deal.

IDEA / CONCEPT BASED:

Japan has been predominantly as Tea drinking country, in 1970’s Nestle wanted to push coffee to this tea drinking nation. They hired a psychologist Clotaire Rapaille who mentioned that Japan has no connect with coffee and they will not accept the same,  he suggested Nestle to add coffee flavours in there sweets. This made the young Japanese people accept the taste of coffee from a very young age. This brought about an amazing benefit to Nestle.

From nil coffee sales in 1970 – Today Japan is 3rd Largest Importer of Coffee in the world. In the instant coffee segment Nestle leads the  market.

So the example is self-explanatory on how an idea / concept based strategy is implemented, driven and can create a huge first mover advantage in the target markets.

The key to this strategy is knowing the pulse of the market. Understand the culture, create an emotional bonding for your product / service.

DEMOGRAPHICS BASED:

In India people are very innovative and they can sell any product on the demographic base. Will the comb be different for men & women? Does the soap need to be different? razor / toothpaste / shampoos / cars / etc.

But day in day out we see this happening on our TV. Toothpaste with a Cartoon character – targeted to your kids, with pink, floral design at your wife and regular targeted at you. So a family of 3 buys 3 toothpastes.

Recently you would have seen a health drink Women’s Horlicks,  Different versions of Shampoos are being targeted at Men & Women, even Face wash are being differentiated between Men and Women.

Above may seem and intelligent idea but these are not so good examples.

Let’s again look at Nestle. When they launched the famous Kit Kat in japan they slightly changed the brand name to “Kitto Katto”. This was a runaway success due to  its similarity to the famous phrase “Kitto Katsu” which means “never fail” / “you will win”. So Kit Kat also became a famous gift product.

Another such example is of the ITC’s Engage Pocket Perfume. They absolutely created a market niche with this innovative product packaging – Pocket Perfumes. Engage (ITC Brand) was first to put perfume in a small pocket friendly packaging. They targeted the teenagers, who would always want to be ready and are always on the go. It wasn’t easy to carry heavy bottles of perfume everywhere, so they created this niche and all other players had to follow.

COMPETITION BASED:

We have all seen a lot of Rivalries & competition targeting, Cola Vs Pepsi, Kingfisher Vs Jet, Microsoft Vs Apple. Main motive here in, is always to highlight what rival misses and take a pot shot at competition.

Let’s look at a little know rivalry which went on to edge of the wire. Dunkin Donuts Vs Starbucks in USA.

Dunkin was a regular Donuts & fast food joint until around 2000. Then they decided to enter the coffee market, launched a variety of espresso’s, latte’s & cappuccino’s  in 2003. Around 2006 they started punching above their weight at Starbucks the by far a market leader.

They targeted Starbucks for there menu, lined up with Italian styled names on it. They advertised with customers having difficulty to order there brew. Though Starbucks did not indulge in this verbal battle, they insisted that quality of their coffee beans is way better than a fast food joint coffee seller.

Dunkin then launched a campaign “America runs on Dunkin” & there CEO also highlighted that they are a beverage company.

Today 60+ % of the coffee market in US is dominated by these 2 players. Around 40% by Starbucks and 20% by Dunkin.

What Dunkin did was by targeting a market leader in coffee segment they made a space for themselves. They created a alternate name in customer minds. So a coffee drinker searches for Starbucks / Dunkin.

So to conclude: It solely depends on organisations and there managements on which strategy they want to play in the markets. its also possible that at one time – multiple strategies could be played in for same products / different products.

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